Many landlords face the same situation: the unit has been listed for two or three months, a few people asked but nobody signed — or worse, almost nobody asks at all. Typical reactions are to keep waiting, believing the unit is fine, or to slash the rent immediately. Neither may be the answer. Better to work out why the unit is vacant and fix the cause.
An empty month costs not just that month's rent but common fees, minimum utilities and any mortgage payments. Simple comparison: a THB 15,000 unit vacant for two months loses THB 30,000. Cutting rent by THB 1,000 a month to let it immediately costs only THB 12,000 over a one-year lease. Holding out for full rent usually loses more. This doesn't mean always cutting rent, but it lets you decide with data rather than feelings.
| Possible cause | Signal | Fix |
|---|---|---|
| Price above market | Many views but few enquiries, or enquiries that haggle | Benchmark against units actually let in the same building and area, not asking prices |
| Unappealing listing | Very few views | Reshoot on a sunny day, bright and tidy; write complete details |
| Wrong channels | Enquiries from the wrong tenant type | List on multiple channels; use agents specialising in the area or tenant group |
| Timing | Listed in a quiet season | Know demand cycles — term starts for students, the tourist season for foreigners |
| Condition | Viewers don't commit | Repaint, replace curtains, fix defects, clean air-cons, brighten lighting |
| Strict terms | Interested people blocked by conditions | Consider flexibility on lease length, deposit, or pets where the building allows |
| Slow response | Enquirers disappear | Reply quickly, offer flexible viewings, or leave keys with a trusted agent |
Good agents know real market prices and have tenant networks. Complete information, good photos and easy viewing access make agents want to show your unit. Ask several agents why it hasn't let — they hear tenants' reasons directly, which owners rarely do.
Check other causes first. If price is at market but the listing or condition is weak, fixing the cause works without a cut. If rent is clearly above what similar units actually achieve, waiting only increases losses.
Be careful — daily letting in condos faces legal and building-rule restrictions and can cause problems with the juristic office and neighbours.
It can be, since it keeps contractual rent at the original level, which matters for renewals and future valuations of the unit.
Long-vacant units always have a reason. Diagnose price, listing, channels, timing, condition and terms one by one, fix the cause, and let the cost of vacancy guide pricing decisions. Read about listing photography and tenant screening on the MyProperty blog.
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